Your Path to Business Growth Starts Here
In today’s digital-first world, marketing can feel like a maze — GTM misalignment, fragmented tools, inconsistent messaging, and campaigns that don’t deliver OR ever get executed. If you need clarity in your marketing strategy, smarter operations, content that converts, or all of the above, you've come to right place.
At Sabshack, I help bring order, focus, and results to your Marketing through strategic marketing consulting services, while also helping you actually deliver on the creative and digital campaigns that fuel your growth. Think of me as both your strategist and execution partner and extension of your team, helping you build your revenue engine and guide your team toward measurable impact.
Your Expert Guide
Hi! I'm Sabrina Killian. With more than 25 years of marketing experience, I’ve built my career helping organizations bring clarity to complexity by aligning people, processes, data, and technology to turn marketing into a true accountable growth engine.
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Before founding Sabshack, I held senior marketing and marketing operations leadership roles across B2B, technology, and agency environments. Most notably, I led Marketing Operations at DemandGen International, Inc., where I was responsible not only for DemandGen’s internal marketing operations, but also for shaping how the agency practiced and taught Marketing Operations as a discipline.
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During my time at DemandGen, I not only helped guide the agency through its successful acquisition and merger with BDO Digital, supporting change management, operational alignment, and the transition to a larger global organization, but I also played a key role in educating the broader marketing community by teaching Marketing Operations best practices through DemandGen’s content and media channels, including co-hosting the YouTube series “How DemandGen Does DemandGen” alongside DemandGen founder, CEO, and author of Manufacturing Demand, David Lewis, for several years.
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After years in what I truly considered my dream Marketing Operations role, I reached a turning point. I wanted to take everything I had learned and apply it more directly to helping businesses like yours navigate their own marketing challenges. That decision led to the creation of Sabshack.
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Today, through Sabshack’s Marketing Advisory Services, I work with organizations of all sizes as a trusted guide, helping them design, operationalize, and optimize marketing strategies that scale. My approach is advisory first, grounded in real-world execution, and focused on building marketing operations that are sustainable, measurable, and aligned with your marketing and business goals.
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Simply put, I help businesses choose the right path for their marketing and build the roadmaps and architecture to support it.
Why Work with Sabshack?
Many marketing professionals either offer strategy or execution. I provide both, powered by a belief in marketing operational excellence. When you work with me, you get streamlined processes and systems, aligned teams for efficient campaign operations, content designed to engage and convert leads, actionable performance insights and recommendations, and a partnership approach designed to act as an extended member of your team.
Marketing Consulting
Marketing Operations
Content Marketing
Fractional CMO Services
Whether you’re a growing startup or an established business, I help you choose the right path to marketing success, making your marketing efforts measurable, meaningful, sustainable, and accountable to your business.
What It’s Like to Work With Me
Step 1: Discovery
We start with a conversation. I want to understand your business goals, challenges, audience, and current marketing efforts. This step lays the foundation for a strategy that actually works for your team and your brand.
Step 2: Your Strategic Proposal
Using insights from our discovery meeting and my own demand generation maturity assessment, I create a tailored marketing proposal aligned to your marketing and business needs and goals.
Step 3: Execution and Support
I don’t just hand over a plan. I help implement systems, manage programs and campaigns, and provide ongoing guidance and support. Whether you need full retainer support to supplement your team, project assistance, or ongoing advisory guidance, I work alongside your team to make it all happen.
Step 4: Optimization and Scaling
Marketing isn’t static. I help you monitor results, provide internal insights, and adjust your strategies over time, so your marketing efforts continue to perform and scale as your business evolves and grows.
Schedule Your
Free Consultation
If you’re ready to bring clarity, strategy, and execution to your marketing, let’s start the conversation.
Fill out this form to receive the link to schedule your initial consultation call, and together we’ll discover how Sabshack can help you grow your business with purpose.
